Clear Pricing Concept, History & Philosophy

History & Philosophy

The Scott-McRae Group was founded in 1916 by Walter McRae Sr. Our company has survived through depressions, wars, political unrest and a myriad of other challenges. One of the hallmarks of our company has always been our ability to embrace change through continued learning.

As we approach our 100th anniversary as a company, we are once again faced with change.  After reviewing many discussions with our Guests, we have found you love our products, and our Service Departments, but you are unhappy with the way we sell vehicles.  We listened and developed a concept that we call “The Duval Difference“ or “Clear Price.“ Bases on what you, the Guests, said we now provide a highly competitive low price on all of our vehicles, 24 hours a day 7 days a week, for everyone to see, even our competition.

Pricing Concept

Our concept is quite simply our best price up front with no games, or gimmicks. It is also our very best offer for your trade-in, right up front. The back-and-forth negotiations where we try to charge as much as we can, and you try to purchase for as cheap as you can, is over. We will just sell vehicles at our best price up-front, to everyone, without questions.

Our vehicle evaluation process will result in two Offers to Purchase, one from AutoTrader.com, and the other from our available resources. The number that is the highest is what you will get!

Sales Consultant is an Advocate

We also feel, based on our feedback, it is time to change the way we are paid. We will no longer paid a commission, or a percentage of the profits, that enticed us to do what is best for us, not necessarily for the customer. Our pay is based on your satisfaction, loyalty and our overall sales volume. Finally, our goals for the sales consultant, and for you, are the same.

Our goal, as we approach and grow into our next 100 years, is to make sure that The Scott-McRae Group provides user-friendly products and services that meet the needs and desires of our customers.

Please let us know what you think about this new sales philosophy, and what you like best. We value your feedback.

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